SADDLE STITCHING BINDING METHOD Saddle stitching is a system that sews the seams of the editorial product by means of a metal wire segment. The classic shape is that of the paper clip, but it can also take the one of the omega letter for prints destined to be assembled in binders. Saddle stitching is […]
BINDING AND FINISHING Binding is the set of all the workings needed to keep the pages that make up the printed one united together. There are different types of bonding (bonding, metal coil, screw, rings, etc.) but the most commonly used ones are: metallic fastening, wire seam binding, or knit binding. When choosing the type
SPECIAL PAPERS Special papers are the most expensive ones and include all those particular types of paper, such as the colored one, the embossed one, the verdant one, the parchment that recalls the concept of old parchment, translucent high transparency, etc., which include limited uses such as, for example, advertising or prestige printing. Among the
THE COATED PAPER Coated paper, thanks to the coating process that consists of covering the paper with a thin coating (based on gypsum and glue), has the characteristic of having a smooth surface and free from any roughness where the amount of patina used It affects the quality itself. It has a weight ranging from
THE UNCOATED PAPER The uncoated papers, unlike what it may seem, are not the cheapest paper, but they cost slightly higher than the coated papers.The uncoated papers allow a good yield on the section (the section is a drawing made with sharp and crisp lines and devoid of shading, such as, for example, the drawings
PHOTOGRAPHS FOR ADVERTISING Some special note deserve the contracts for the realization of photographs for advertising. The distinction, even legislatively consecrated as a result of amendments to the Law on copyright in 1979, including photographs-intellectual and “simple photographs”, as such subject to a more cushioned protection, for all practical purposes lost much of its importance
THE PROTECTION OF THE NAME AND MARKS For configuration of the legal regulation of advertising have considerable importance whenever provisions, directly or indirectly, to protect the identifiers of businesses and their products, corporate image, goodwill and customer base. Among these, in the first place, we should mention the articles of the Civil Code which provide
THE UPPER AND LOWER CASE Sometimes it happens to be undecided on using the lower case and upper case. It helps to know that our eye perceives and stores more easily irregular and jagged shapes compared to the more linear and monotonic. For this reason the tiny results to be more suitable for reading, and
THE ISBN CODE The ISBN code is a numerical sequence of 13 digits that indicates, unequivocally, the publisher, the language and the title of the book and is reproduced on the cover of each book. The key is associated with a bar code that speeds the identification through a special electronic reader. It is not
WHAT IS A PAGE? A page is each of the two sides of a sheet comprising a book, a notebook, a magazine, a catalog, a newspaper, etc. The facade has the same meaning page. Each sheet contains two pages of a book’s facades. Say a book of 200 pages is to say a book of
