WHAT “TRACKING” IS When one lends graphic pagination, which will follow the printing of magazines, books, catalogs, newspapers, etc., it is important to bear in mind, among many other things, the “tracking” or the spacing between words. The “tracking” allows you to easily find the head and tail of a line. The right values to […]
THE “VISTO SI STAMPI” (Italian term for print approval) The blueprints are nothing more than the final copies of the pages of a book, a magazine, a catalog, a newspaper or any other printed, formed mark. Blueprints on the customer shall place the famous “Visto Si Stampi” (the Italian term for print approval; literally: “OK
THE DIFFERENCE BETWEEN LETTERPRESS, OFFSET AND ROTOGRAVURE In letterpress printing, now outdated, are used movable type to direct impression on the paper, the characters are returned with the edges marked by offering a total of three-dimensional effect. Offset printing is an indirect impression, with the use of aluminum alloy plates engraved, today, with laser heads
WHAT THE SIGNATURE IS The signature is a set of facing pages, according to a given criterion, whose logical order is detected only after they have been bent, giving rise to the numbered sequence of the printed pages. From scoring you get a certain number of pages, whether the pages are obtained, for example, sixteen,
A BREATH OF LAW… COMPARATIVE ADVERTISING It’s possible, in advertising, place the advertised product in direct comparison with competing products, comparing the characteristics, properties, efficacy, prices. On this issue there was, at the international level, a net difference of legal guidelines, because while in some countries (eg the United States) the comparative advertising is permitted
GROWING THE BOOK, EBOOK DOWN Results from a neuro-scientific research carried out in the US showed that book sales grew 12.4% while those of the ebook were down 12.3%. It is therefore reversed the 2008/2010 biennium trend that had seen strong growth in digital book very worrying operators of the press. Over the past five
THE LABEL The label carries the indication function, the recall, recognition and the guarantee of a product. Its format is generally reduced so the graphics will have to be minimized. simple shapes with characteristics similar to those of the symbol are always preferable to those positions of the various elements too. In label design it
A breath of law… the fraud advertising The art.640 C.P. It punishes with imprisonment from six months to three years and a fine of € .1.000 anyone with trickery or deception, misleading someone, procures for himself or others an unjust profit and loss. The offense is punishable on complaint by the injured party. Again, the
HOW TO CHECK A PRINTED PROOF Before making the printing plates and proceed to run, it is interesting to judge the result of photocopying operations of a control test. This check test is very important as it will serve as the printer model. It is right to proceed with a preliminary examination of the test
WHAT IS A COLOPHON? The colophon (or imprint) consists of a short text showing the name of the publishing house, the printing house and the date when it was finished printing. [NOTE: This is an automatic translation]
