WHAT THE CAPTION IS? The caption is also called “sottocliché” and is the description of an image (drawing or photo) normally below to it and printed, generally, in a body less than that of the text. [NOTE: This is an automatic translation]
PAPER CRISIS IN COMMUNICATION? IT DOESN’T SEEM TO BE TRUE… Were announced in Milan study results Lorien Consulting on paper in corporate communications and advertising: 96.2% of Italian companies using the communication on paper in their own media. The card remains great ally of all other media in the media mix for 9 out of
A BRIEF HISTORY OF WRITING Writing from which are derived the characters of today is the Roman capital letters: the Capitalis square. La Rustica however, is a different kind of writing. Over time the characters have become more rounded shapes with the uncial, originated from the need to write more quickly. Through writing uncial, which
THE FRONTISPIECE: what is it? According to the etymology, the title page (even) “in front” of the page (odd) on which appears the main title of the work. But now the term “title” is in common usage and in the graphic language to mean the page with the main title, with the indications of the
Toscanadove.it magazine printing It’s the valley of the Arno, or better known as the Valdarno, that is told and illustrated in this issue of Toscanadove.it a beautiful and impressive magazine printed by Printed scratches. In the heart of Tuscany pristine, rich in history, tradition, culture and taste this land is told and illustrated in an
“VERBA VOLANT, SCRIPTA MANENT” Graphic arts, twin sisters born of the eldest idea of Gutenberg, have given way to more modern discoveries of science and mechanics but with their continued progress have followed the trend of the times, winning, undisputed, for the basic principle on which merge their works that speak, with the help of
iSMERALDA Lifestyle Magazine – The Summer’s Magazine The unique charm of the Emerald Coast you can live on the pages of this magazine. Beautiful photographs of uncontaminated nature of the Maddalena Archipelago and Porto Rotondo. Some beautiful pictures that make us know the Sardinian Coast in all its angles. Even the illustration of a journey
NAVIGARE I MERCATI, CONOSCERE IL MARE (NAVIGATING THE MARKET, TO KNOW THE SEA) In finance as by sea is essential to study the context, understand how to deal with and have the most reliable and suitable equipment to successfully reach your goal. This is the topic that is discussed on the beautiful volume published by
PRINTING BOOK “THE WILDLIFE HERITAGE OF THE PARK OF TICINO” A book that illustrates the situation of the protected wildlife 40 years after its establishment. A collection of reports and studies very detailed and thorough accompanied by beautiful images of many species of animals that live in the territory of this charming Park of Ticino
WHAT WORLD WOULD BE WITHOUT THE PAPER? Imagine for a moment that the paper no longer exists. What do we lose? Everything. It starts from this premise a bit paradoxical a good book that I read recently, “The smell of the paper” written by Ian Sansom. The paper is a technology with which we have
